My Design Process

Opportunity Solution Tree

Define the problem space by collaborating early with Product Managers and Lead Engineers to identify opportunities for solutions, emphasizing outcomes over output in product feature development.

Customers Empathy

Capture user insights from interviews, organize them logically using tools like affinity diagrams, map product features for each opportunity to identify gaps, and analyze user behavioral patterns and segment-specific workflows.

Storyboarding

lllustrate and sequence information for pre-visualizing animations, motion graphics, or interactive media. Storyboarding offers a concise overview of workflows, facilitating navigation between screens.

WireFraming & Prototyping

Visually communicate abstract concepts or information flows to gather rapid feedback from users and team members. Quick prototyping facilitates continuous discovery without significant software development costs.

High Fidelity Mock-up

Implement design systems, covering product branding, grid structure, typography, color scheme, and iconography.

A/B Testing

Validate design through user testing, including A/B testing for change evaluation and behavioral testing to identify pain points and gather feedback on desired outcomes.