Mental Modeling

Capture user behavior, pain points, motivations, and needs from contextual inquiries. Group into logical boxes. Map out product features for each boxes to identify gaps, opportunities, and feature bloat.

Task Analysis

Identify user’s thought process and desired reactions toward each task flow segment.s products into one platform.


Organize information in the form of illustrations or images displayed in sequence for the purpose of
pre-visualizing an animation, motion graphic or interactive media sequence

WireFraming & Prototyping

Visually communicate abstract concepts or information flows with the users and team members to generate feedback.

High Fidelity Mock-up

Apply product branding, grid structure, typography, color scheme, and icons.

A/B Testing

Validate design work with user testing. A/B testing to test changes within two designs and determine which ones produce positive results.  Behavioral testing to understand users pain point and get feedback their desired outcome.