PayPal Canada Holiday Campaign

Challenge

PayPal Canada seeks to launch a holiday campaign every year and the intent is to promote 5% cash back for its consumers who does online shopping with PayPal.

Solutions

Escape the Mall Holiday Campaign 2011
Escape the Mall concept is designed to remind shoppers the convenience of online shopping during one of the busiest time of the year. The campaign helps to entice shoppers with major brands without having to be in the hustle and bustle of the big shopping malls.  The campaign was a big success with a 15% increase on sign up rate. These campaign includes redesigning PayPal shopping pages, digital ad banners, emails and micro sites.

Holidays Made Happier Campaign 2012
Holidays Made Happier campaign is another year of success for PayPal Canada. This campaign is designed to carry out the joyous holiday spirit to the shoppers. The creative fills with happy moments and actions of family and friends during the festive season.